Social Media Guidelines

Our commitment to responsible and professional communication

Introduction

At THE REED, we believe in the power of social media to connect, inspire, and share our passion for innovation in the beauty and personal care industry. These guidelines are designed to help our team members, partners, and stakeholders represent THE REED professionally and authentically across all social media platforms.

Our Social Media Values

Authenticity

We encourage genuine, transparent communication that reflects THE REED's values and commitment to excellence. Share your real experiences, insights, and perspectives that align with our brand mission.

Professionalism

Maintain a professional tone and demeanor in all social media interactions. Remember that your online presence reflects on THE REED and our partners in the beauty and personal care industry.

Respect

Treat everyone with respect and courtesy. Engage in constructive dialogue, avoid controversial or divisive topics, and never engage in personal attacks or inflammatory discussions.

Responsibility

Think before you post. Consider the potential impact of your content on THE REED's reputation, our partners, and the broader community. If you're uncertain about posting something, consult with your supervisor.

General Guidelines

When posting about THE REED or industry-related topics, please adhere to the following guidelines:

  • Always identify yourself as a THE REED team member when discussing company-related matters
  • Do not share confidential or proprietary information about THE REED, our partners, or our clients
  • Ensure all content is accurate and fact-checked before posting
  • Use appropriate hashtags and tag official THE REED accounts when relevant
  • Respond to comments and messages in a timely and professional manner
  • Credit sources and obtain necessary permissions before sharing third-party content
  • Avoid making claims about THE REED products or services that you cannot substantiate

Content Standards

What to Share

  • Industry insights, trends, and innovations in cosmetics and personal care
  • THE REED's achievements, awards, and certifications
  • Behind-the-scenes content that showcases our processes and values
  • Educational content about our specializations (waterless formulations, fragrances, powders, etc.)
  • Employee stories and team highlights (with permission)
  • Participation in industry events, conferences, and trade shows

What to Avoid

  • Confidential business information, trade secrets, or proprietary formulations
  • Negative comments about competitors or other industry players
  • Political, religious, or controversial social topics unrelated to our business
  • Unverified claims or rumors about THE REED or the industry
  • Content that could be considered offensive, discriminatory, or inappropriate
  • Personal opinions presented as official THE REED positions

Platform-Specific Considerations

Different social media platforms serve different purposes. Tailor your content accordingly:

  • LinkedIn: Professional content, industry insights, company achievements, and thought leadership
  • Instagram: Visual storytelling, product showcases, behind-the-scenes content, and brand aesthetics
  • Twitter/X: Quick updates, industry news, event coverage, and timely engagement
  • Facebook: Community building, longer-form content, and broader audience engagement

Crisis Management

If you encounter a social media crisis or receive negative comments about THE REED:

  • Do not respond immediately or defensively to negative comments
  • Immediately notify the Marketing and Communications team
  • Document the situation with screenshots and relevant information
  • Follow the approved response protocol provided by management
  • Never delete comments or posts without authorization from the Communications team

Compliance and Legal

All social media activity must comply with:

  • Applicable advertising and marketing regulations
  • Intellectual property and copyright laws
  • Privacy and data protection regulations
  • THE REED's internal policies and code of conduct
  • Platform-specific terms of service and community guidelines

Questions and Support

If you have questions about these guidelines or need assistance with social media content, please contact the Marketing and Communications team. We're here to help you represent THE REED effectively and responsibly in the digital space.

Remember: Social media is a powerful tool for building THE REED's brand and connecting with our community. Use it wisely, authentically, and in alignment with our values of excellence, innovation, and professionalism.