Newsroom
Latest news, press coverage, and interviews featuring THE REED.
New Product Launch | January 25, 2025
THE REED partners with HoYoverse and the App Store to produce the special edition package for 'Zenless Zone Zero'
THE REED collaborated with global game company HoYoverse and the App Store to plan and produce a special edition package for the game 'Zenless Zone Zero.' The project focused on creating new brand experiences and collectible value through unique structural design and high-quality materials.
Technology | January 23, 2025
THE REED successfully develops a hair tonic mist for hair loss relief, based on human adipose stromal cell exosomes
In an industry-academia collaboration with the Korea Polytechnic University, THE REED developed a hair tonic mist for hair loss relief using human adipose stromal cell exosomes. By applying technology that stabilizes the active ingredients of exosomes, an innovative prototype was created to improve scalp environment and aid hair regeneration.
New Product Launch | January 21, 2025
THE REED develops a powder hand wash that can be used immediately upon contact with water
THE REED has successfully developed a powder-form hand wash that dissolves instantly in water. This product enhances sustainability by applying waterless technology to reduce carbon emissions during transportation and using eco-friendly packaging.
Business | January 19, 2025
THE REED exports tablet hand wash to Canada, marking a successful entry into the global market
THE REED has successfully entered the global market by signing a contract with Canadian company K-Glam Heaven to export its eco-friendly tablet hand wash. The product has been recognized for its excellent cleaning power and antibacterial effects, and is gaining attention in overseas markets for its eco-friendliness in reducing plastic waste.
Technology | January 17, 2025
THE REED completes patent registration for tablet detergent technology
THE REED has proven its unique technological capabilities by completing the patent registration for its tablet detergent manufacturing technology (effervescent composition, molding, etc.). Based on this, the company is strengthening its position in the home care market by discussing technological cooperation with domestic and international companies such as Amorepacific.
New Product Launch | January 15, 2025
THE REED develops limited-edition cosmetic goods for a global game company, showcasing precision production technology
THE REED has developed and produced limited-edition cosmetic goods (solid perfume, soap, etc.) for the 3rd anniversary of HoYoverse's game 'Tears of Themis.' The company presented fans with a high-quality product featuring designs that elaborately implemented character features with 0.1mm precision and advanced molding technology.
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